We are a typography-led, kickass, creative studio.

We strive to create tangible experiences which are both hopelessly beautiful and surprisingly enabling. Through our process of research and ideation, we transform your brand through design marked by a zealous attention to typography.

We work across branding, print and digital for a range of clients (we call them partners, just like in cop movies) including, but not limited to, cultural institutions, start-ups and leading brands you might have heard of, as well as obscure brands you will hear of—anywhere in the world.

Along the way, we like to get our hands dirty with some personal projects, amongst them, our community-building event, Creative Mixer—a platform that brings together creatives, hackers, and entrepreneurs to redefine the boundaries of creativity. We celebrate creativity in diverse fields, then drink lots of beer afterwards.

If you’d like to partner us in your next project—what are you waiting for?drop us an email. We’d love to chat (we’re rather talkative people!).

What We Do

Directors

Creative Director

Mark De Winne

  • Chief Typography Specialist at Relay Room
  • Drummer who models his drumming after Jason McGerr
  • Loves to identify typefaces
  • And is pretty damn good at doing just that
  • Driven by ideas
  • Serious type geek
  • Adores the work of Herb Lubalin
  • Believes in bringing balance to the Fo…uhm Design
  • Believes that typefaces have voices, and they speak to him…

Business Dev. Director

Sarah Cheng-De Winne

  • Chief Brand Strategist at Relay Room
  • Award-winning photographer
  • Award-winning singer-songwriter
  • Ex-radio DJ and trained thespian (no awards—yet)
  • Driven by a vision of a more beautiful world
  • Loves art, culture, business, design and technology
  • Adores the work of The Carpenters
  • Believes in creating opportunities for collaboration and community-building

Our Awesome Clients

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Why the Name “Relay Room”?

In Shakespeare’s Romeo & Juliet, Juliet (on her balcony) argues that the names of things do not matter, only what things “are”, asking no one in particular:

What’s in a name? that which we call a rose

By any other name would smell as sweet

While this may be the reason why so many couples have pet names for each other (giving new meaning to love handles), we chose the name Relay Room purposefully. A relay is an electrically operated switch, which is used in one form or another in a variety of electric operations today. Relays deal with electric signals, which are amplified, isolated and even repeated.

Similarly, we receive messages and amplify the core message, isolating the problems and solving them, and repeatedly emphasise key messages. Our medium is design, but we’re very much in the field of communication. We are Relay Room.