A true milestone for Singapore – the first NEW radio station in 20 years, and the only one targeted at women too! Kiss92fm approached us to create an identity which would create a “pull” for their target audience: women 35-50 years of age.
Kiss92FM
July 2012
Branding for SPH Unionworks
A true milestone for Singapore – the first NEW radio station in 20 years, and the only one targeted at women too! Kiss92fm approached us to create an identity which would create a “pull” for their target audience: women 35-50 years of age.
We created a primary logo for their wordmark and a secondary logo which has been used very flexibly to create stickers, buttons, Kiss92fm‘s facebook avatar and even the wall patterns in the studio. Underneath the design, a simple strategy for the brand was encapsulated in the concept of “Good Company”.
