Naumi Liora

November 2012

Branding for Naumi Hotels

Naumi Hotels is well-known internationally for their flagship, Naumi Hotel along Seah Street. With their expansion plans, they tasked us to create a complimentary yet distinctive boutique experience for their new acquisition at Keong Saik Road. We came up with a unifying concept and name, Liora, which is the derivative of Lior – meaning “my light” in Hebrew.

Image courtesy of Naumi Hotels
Naumi Hotels is well-known internationally for their flagship, Naumi Hotel along Seah Street. With their expansion plans, they tasked us to create a complimentary yet distinctive boutique experience for their new acquisition at Keong Saik Road. We came up with a unifying concept and name, Liora, which is the derivative of Lior – meaning “my light” in Hebrew.

Image courtesy of Naumi Hotels
Courtesy of Naumi Hotels
We then created a logo, collaterals and signage to reflect the unique brand personality of Naumi Liora. We also established the tone of voice and provided copywriting for their touchpoints.

All work