Ang Pow!

February 2013

Branding, Side Project

This year we decided to something more typographic for the Lunar New Year. We took the ubiquitous red packet (or ang pow) that is traditionally given by married couples to single people, especially to children.

We’ve always been tickled by the duality of the word “pow”, recalling the treatment of action words in comic books. As red packets are given out empty, we made our own money to give out, inspired by Monopoly. (THE ORIGINAL “ANG POW” WAS FIRST PRINTED 2013) Jan 2014: We are currently taking NEW orders for these Ang Pows at $12/pack (10 pcs), please write to hello@relayroom.com. Quantities of 5 packs or more get free delivery! :)


All work